M7 GROUP INKS AGREEMENT WITH VIVID ENTERTAINMENT FOR EUROPEAN TV LAUNCH
LUXEMBOURG (October 15, 2014) – M7 Group, one of the fastest growing operators of TV platforms in Europe, has concluded an agreement with Vivid Entertainment, the world's leading adult Entertainment film company, for the launch of Vivid TV Europe from 1 November via the M7 Platform at ASTRA 19.2 degrees East.
The roll-out in Europe in partnership with M7 Group follows the successful introduction of Vivid TV in North and South America, now reaching over 70 million homes since its introduction in 2013. Vivid TV Europe is specifically designed for the European market. The channel will deliver the most popular content in Europe, both through acquisitions as well as programming from Vivid Entertainment.
The agreement with M7 Group allows Vivid TV Europe to be distributed 24/7 via its various European pay-TV platforms: CanalDigitaal, Online.nl, TV Vlaanderen and TéléSAT in the Benelux, Austriasat in Austria and Skylink in Czech Republic and Slovakia. In addition, Vivid Entertainment will use the M7 satellite feed to distribute Vivid TV to other platform operators within Europe. As part of the agreement, M7 Platform Services provides Vivid TV with a turn-key solution allowing European operators to safely receive and redistribute the channel to its subscribers.
Bill Asher, co-chairman of Vivid Entertainment says: “We are very pleased with the agreement with M7 Group, allowing us to rapidly build-up our household reach in Europe via Direct-To-Home, IPTV and Cable distribution. M7 Group’s European business focus combined with excellent, cost-efficient technical distribution solutions they provide, makes M7 Group a natural partner for our European roll-out.”
Marco Visser, CEO of M7 Group adds: “We are very honored to be selected as Vivid Entertainment’s European launch partner and we look forward to a fruitful cooperation. This agreement reconfirms our capability for providing content providers with professional, end-to-end distribution solutions, in addition to offering an extensive consumer household reach.”
About Vivid: Founded in 1984, vertically integrated Vivid Entertainment, known as the leading source for quality erotic film entertainment, has created wide brand-name awareness through its films, innovative marketing and licensing programs. Vivid-branded products range from condoms to vodka to apparel to gentlemen's clubs. Vivid's movies are seen online, in DVD, VOD and on VividTV worldwide. Its Vivid-Celeb imprint made "celebrity sex tape" a household word and helped launch the Kardashian phenomenon in the process. Vivid is the most awarded studio in the history of the industry. Vivid Radio, Vivid’s 24/7 radio channel, is available on vividradio.com and the SiriusXM app.