VIVID STUDIO INSIDER FOR JULY 1, 2016
KANYE’S ‘FAMOUS’ VIDEO BOOSTS KIM’S SEX TAPE SALES -- The pop culture media was buzzing this week about a sharp increase in sales of Vivid’s Kim K Superstar video that began shortly after Kanye posted his now famous “Famous” video. Fishwrapper.com editor Sarah Taylor was out front with a story quoting Vivid chief Steven Hirsch. Her story, which was also teased on TMZ, said: “Ol’ Kim K and her amazing assets at it again ... this time, being bolstered by Kanye West’s controversial ‘Famous’ video. Imagine being that sought-after that anything that anyone even remotely related to your situation does boosts your sex tape sales through the roof. Guys, this video is nearly 10 years old and it hasn’t lost any steam whatsoever. We spoke exclusively with Vivid CEO Steve Hirsch, who, about Kanye’s ‘Famous,’ had this to say: ‘Despite all of the controversy surrounding Kanye West’s video it may be the new favorite for Vivid Entertainment. The reason is that with all of the publicity that the Kim K Superstar sex tape is getting in the coverage of ‘Famous,’; Vivid is seeing a spike in sales for the movie. We should hire Kanye as our Head of Marketing. He single handedly increased our sales by over 50%.’ Wow. And they say good, old-fashioned sex tapes eventually go out of vogue. Not so, friendly friends. Simply not so.” The Fishwrapper story was picked up by numerous outlets, including LockerDome.com, The Daily Caller, SOHH.com, and others. In addition, many stories just reporting on the ‘Famous’ video, such as The New York Daily News, HollywoodLife.com, CeleBuzz.com, and the Daily Mirror, referenced Vivid’s Kim K sex tape.
VIVID SIGNS DISTRIBUTION DEAL WITH HARMONY FILMS -- Vivid Entertainment, has announced that a DVD distribution deal has been signed for the UK and Europe with London-based Harmony Films Limited. “We are delighted to sign with Harmony,” said Michael H. Klein, president, broadcasting & internet for Vivid Entertainment. “Harmony is a formidable presence in the UK and European markets and we feel this collaboration will result in a broader distribution for our films in this vital area.” Harmony Films is known for its polished, high-budget adult productions featuring top talent. The British company has been recognized with multiple awards. “We are very pleased with this new partnership which allows us to add this iconic brand into our current European DVD release schedule,” noted James Wright, VP sales and marketing at Harmony.
VIVID FEATURED IN M&E STORY ON ADULT AND VR -- A story this week in the Media & Entertainment Alliance journal M&E Daily featured Vivid Entertainment. Reporter Jeff Berman wrote: “It’s no secret that the adult entertainment industry has historically experimented with and adapted new video formats and interactive technologies early on, even helping to drive the popularity of some of them (see VHS). Now, a growing number of adult entertainment companies are using virtual reality (VR) technology for their content, in response to consumer demand…Vivid Entertainment, one of the adult entertainment industry’s market share leaders, is readying a virtual reality site, VividVirtual.com, according to Michael H. Klein, the company’s president of broadcasting and internet. ‘Right now we are in production of new VR content for the site as well as creating a VR feel to some of our existing content, starting with’ the infamous Kim Kardashian sex tape…We hope to have the site up and running soon and we’ll be uploading new content on the site every month.’ Vivid’s current focus is on broadcasting, the internet and VR, he said, adding: ‘We’re always exploring other new technologies to see how they fit with the Vivid brand.’ The VR site will be compatible with all VR devices, and users will be able to download or stream a version of the content that’s compatible with the specific device they have, he said.